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Make your makeup last and your skin look flawless with e.l.f. Power Grip Primer. This cult-favorite, long-lasting primer creates a smooth, velvety base while gripping your foundation in place for all-day wear. Lightweight yet powerful, it’s your secret weapon for makeup that stays put — no fading, slipping, or patchiness.
Your skin deserves a primer that not only extends makeup wear but also feels weightless and breathable. e.l.f. Power Grip Primer blurs imperfections, smooths uneven texture, and preps your canvas so foundation glides on like a dream. Formulated without parabens or harsh ingredients, this primer keeps your skin happy and comfortable throughout the day.
✨ Maximum Wear – Keeps makeup in place for up to 24 hours
✨ Smooth Finish – Blurs fine lines, pores & surface texture
✨ Lightweight Feel – Non-greasy, breathable formula
✨ Makeup Enhancer – Helps foundation apply evenly and last longer
✨ Non-Comedogenic – Won’t clog pores or cause breakouts
Butylene Glycol – Helps maintain hydration and creates a smooth surface
Polymer Film-Formers – Flexible grip technology that locks makeup in place
Vitamin-Infused Base – Promotes a healthy skin feel while prepping for foundation
(Free from parabens, sulfates, phthalates & cruelty-free — because beauty shouldn’t be harmful.)
This primer has a silky, lightweight gel-cream texture that glides effortlessly on skin without any heaviness or stickiness. It dries down to a smooth, almost velvety feel — perfect for both oily and dry skin types.
Start with clean, moisturized skin.
Apply a small amount of e.l.f. Power Grip Primer to your face — focus on the T-zone, cheeks, and areas that tend to blur or fade.
Let it set for a few seconds, then follow with your foundation or tinted moisturizer.
Enjoy long-lasting makeup that looks fresh all day!
• Anyone wanting long-wear makeup
• Makeup beginners and pros alike
• Daily wear or special occasions
• All seasons: heat, humidity, or air-conditioned environments